There are just hours left to take advantage of the Prime Day camera deals – Amazon's sales bonanza ends at midnight tonight!
If you’ve got a camera, lens, or accessory sitting in your basket, now’s the time to stop hovering and hit that buy button. These savings won’t wait around, and once they’re gone, they’re gone.
Some of these prices are the best we’ve seen all year – and there’s no promise they’ll return anytime soon. Yes, a few discounts might pop up at other retailers after today, but Amazon’s biggest and boldest Prime Day offers end tonight. So if you’ve been on the fence, this is your nudge: check your basket and click checkout before it’s too late.
Prime Day can be overwhelming with thousands of flashy offers, but I’ve done the hard work and filtered out the fluff. These are the genuine deals worth grabbing - the kind I’d personally buy, and the kind you’ll kick yourself for missing.
So, whether you’re upgrading your kit, adding a new lens, or finally picking up that dream camera, don’t wait any longer. Midnight’s the deadline – and when it hits, these deals will disappear for good…
Top Deals
1. HoverAir X1 | SAVE $130 | now $269
2. OM System OM-5 | SAVE $300.99 | now $899
3. GoPro Hero13 Black | SAVE $100.99 | now $329
4. Panasonic Lumix S5 IIX | SAVE $302 | now $1,897.99
5. Tamron 150-500mm f/5-6.7 | SAVE $400 | now $1,199
Top retailers
Amazon: Save up to 54% on select Amazon products
Amazon mirrorless camera deals: Up to $600 off select deals across a whole range of cameras
Amazon lens deals: Vast selection of awesome lens deals
Prime photo accessories: Now is the perfect time to pick up spare SD cards & more
Although Amazon is the only store offering Prime Day discounts, many of its rivals will have their own sales. Here are some of the key retailers to check in on…
Adorama: Big discounts on cameras and tech
Apple: Save on your old iPhone or iPad
B&H Photo Video: Deals on camera brands
Best Buy: Save on TVs, laptops, appliances
Canon USA: Buy direct to save money
GoPro: $100 off Hero 13 Black
Mixbook: Cheap photo books & calendars
Walmart: DSLR, Mirrorless & action cameras
Camera deals
Prime Day FAQS
When is Amazon Prime Day 2025?
Amazon has confirmed that Prime Day 2025 will run from July 8 through July 11, stretching the savings across four full days for the first time. That gives photographers a full 96 hours to scout out serious bargains, doubling the usual 48-hour window we've come to expect.
In the US, deals will start dropping from midnight Pacific Time with fresh waves of time-limited offers landing each day. Expect plenty of camera-related flash sales in the mix - but the best ones may not hang around for long.
Do I need to be a Prime member to get the deals?
Yes, most of the best deals - especially the time-limited lightning deals which will be launching each day at Midnight are exclusive to Prime members. If you're not already signed up, Amazon offers a 30-day free trial, which can be used to access the offers.
Is it worth waiting until Black Friday instead?
Not necessarily. While Black Friday sometimes brings deeper discounts, Prime Day is far more focused—and for camera gear, it often matches or even beats Black Friday prices. If you see a good deal on something you’ve been eyeing, don’t wait until late November.
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